Out-of-the-box ready across
the entire vertical
By collecting and ingesting fifteen disparate data sources into a singular unified data warehouse, one of the worlds largest OTT providers across movies, tv series, linear and sports was able to measure their business KPIs across the organization, optimize customer acquisition through validating the cost and effectiveness of marketing and ad campaigns, and drive retention engagements to
increase CLV.
A subscription based live sporting events service recommended clips and highlights to consuming users and full matches post live stream to relevant non-streamers based on their prior streaming patterns, thus increasing VOD stream engagement by 220% and increased the average number of months subscribed per user by 30%.
By providing each user personalized relevant news articles both on the app landing screens and via triggered push notifications, one of the worlds largest news publishers in the world with over 70 million monthly active users reduced churn by 60% and increased app and website per session engagement by over 100%.
The largest in-country Telco upgraded their customer retention value-add free streaming app to provide paid content behind a paywall, and targeted customers to upsell them based on their content consumption patterns. They were able to convert 25% of the users to paid within one year.
In a free ad-based music streaming service, by providing personalized playlists per user based on their time of day content usage patterns, per user content consumption went up 85%, and extended the active user longevity on the app by 100%.
With massive video engagement in social networks like TikTok, Instagram, and Facebook, a popular gaming destination updated their mobile apps to utilize off-app video engagement data to automatically curate recommendations and user sharing rooms in-app, thus driving relevant fresh and popular content to each user.
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