Segment, group and reach your audience on your terms at any time
Use any event or data collected in the Unified Data Model to group your customers into vary narrow or broad segments in order to analyze their behaviors and engage with the segments both in-app and off-app. Users are segmented through configured rulesets that combine the different rules into the consumer actions and properties including:
Newly installed, returning, AVOD vs SVOD, about to expire, active/inactive
Demographics, geo location, preferences, devices used
Plan (trial, basic, premium), when plan started, expiration date, coupon used, revenue
What was watched, duration, content types, time of day, device used, how content was found
Genre, category, type, length, when aired first, and more based on the metadata available
App open, searches, likes, shares, where navigated, paths followed
Which campaign acquired the user, which touch points, what did the user do on your apps
Which campaigns did user interact with, did they convert or accomplish the goal
ALL Users
Drive loyalty by providing the right content at the right time on the right device. Churn and customer loyalty are some of the key challenges for every streaming service.
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